We appreciate your interest in our organization and our website. Protecting your data and your privacy is very important to us. We want you to feel safe when visiting our site. Therefore, complying with the applicable data protection regulations of the General Data Protection Regulation (GDPR), the Federal Data Protection Act (BDSG), and other legal provisions is a matter of course for us.
We want you to know which data we collect from you and how we use it. With this privacy policy, we inform you where, when, and how personal data is processed when you visit our website. Furthermore, we have taken technical, administrative, and organizational measures to ensure that our external service providers also comply with data protection regulations.
Data Controller
For questions, data subject inquiries, requests, complaints, or criticism regarding our data protection, you can contact the following office:
Aktion gegen den Hunger gGmbH
Wallstraße 15a
10179 Berlin
Tel.: 030 279 099 70
Email: datenschutz@aktiongegendenhunger.de
Website: www.aktiongegendenhunger.de
Executive Director: Jan Sebastian Friedrich-Rust
Contact Details of the Data Protection Officer
You can reach our responsible data protection officers by email at datenschutz@aktiongegendenhunger.de or by mail at:
Confidential / Personal
Aktion gegen den Hunger gGmbH
The Data Protection Officer -
Wallstraße 15a
10179 Berlin
Table of Contents
- General Information on Personal Data
- General Information on the Processing of Your Data by Us
- Details on Our Data Processing
- Cookies and Tracking
- Cookies
- Usercentrics
- Google Analytics
- Google Tag Manager
- DoubleClick
- Google Ads, Remarketing, and Conversion Tracking
- Google AdServices
- Customer Match by Google
- gstatic.com
- Facebook Custom Audiences (Facebook Pixel)
- Facebook Social Plugins
- Facebook Videos
- Instagram Content
- ActiveCampaign
- YouTube Video
- Issuu
- Payment Service Provider Cookies
- Social Bookmarks and External Links
- Changes to Our Privacy Policy
General Information on Personal Data
What are Personal Data?
Personal data are information that relate to an identified or identifiable natural person. An identifiable natural person is someone who can be directly or indirectly identified, particularly by reference to an identifier such as a name, an identification number, location data, an online identifier, or one or more specific characteristics that express the physical, physiological, genetic, mental, economic, cultural, or social identity of that person. Examples include information such as name, address, phone number, or email address.
General Information on the Processing of Your Data by Us
Legal Basis for Our Data Processing
The processing of personal data can be based on various legal grounds. If we need your data to fulfill a contract with you or to respond to inquiries from you regarding a contract, the legal basis for this data processing is Article 6(1) sentence 1 lit. b GDPR. If we obtain your consent for a specific data processing, the legal basis is Article 6(1) sentence 1 lit. a GDPR. Some data processing activities are carried out based on our legitimate interest, with a balancing of your protected interests and our legitimate interests. The legal basis here is Article 6(1) sentence 1 lit. f GDPR. If the processing is necessary to fulfill a legal obligation to which we are subject, the legal basis is Article 6(1) sentence 1 lit. c GDPR.
How Do We Protect Your Data?
We have implemented extensive technical and organizational safeguards to protect your data from accidental or intentional manipulation, loss, destruction, or unauthorized access. Our security procedures are regularly reviewed and adapted to technological advancements. Additionally, our employees have been trained in the data protection and confidential handling of personal data.
Through SSL encryption (Secure Sockets Layer) on our website, data exchange between the visitor's browser and our server occurs over a secure connection. The secure connection is indicated by the prefix HTTPS (Hypertext Transfer Protocol Secure).
Data Transfer
In principle, we do not transfer your personal data to third parties unless we are legally obligated to do so, or the data transfer is necessary for the execution of the contractual relationship, or you have expressly consented to the transfer of your data.
External service providers and partner companies, such as payment service providers or IT service providers, receive your data only to the extent necessary. In these cases, the scope of the transmitted data is limited to the minimum required. As far as our service providers process your personal data on our behalf, we ensure, within the framework of data processing agreements according to Art. 28 GDPR, that they comply with data protection laws in the same manner. Please also refer to the privacy notices of the respective providers. The respective service provider is responsible for the content of external services, though we conduct a review of the services for compliance with legal requirements to the extent feasible.
We strive to process your data within the EU / EEA. However, it may occur that we use service providers who process data outside the EU / EEA. In such cases, we ensure that an adequate level of data protection comparable to EU standards is established with the recipient before transferring your personal data. This can be achieved, for example, through EU Standard Contractual Clauses, Binding Corporate Rules, or special agreements to which the company subscribes.
Details on Our Data Processing
Data Processing When Visiting the Website
When you use the website for informational purposes only, that is, if you do not register or transmit information to us in any other way (e.g., via a contact form), we collect the following technical information (logfile data):
- Information about the browser type and version
- The user's Internet Service Provider
- The user's IP address
- The user's operating system and its interface
- Date and time of access
- Time zone difference to Greenwich Mean Time (GMT)
- Content of the request (specific page)
- Access status/HTTP status code
- Amount of data transmitted
- The previous website from which the user accessed our website
- Language and version of the browser software
The collection of this data is technically necessary to display our website to you and to ensure stability and security. We (and our service provider) generally do not know who is behind an IP address. We do not combine the above-mentioned data with other data.
The legal basis is Article 6(1) sentence 1 lit. f GDPR; insofar as an access to information stored on the end device of the user is absolutely necessary, also § 25 Abs. 2 No. 2 TDDDG.
Since the collection of data for providing the website and storage in logfiles is essential for operating the website and protecting against misuse, our legitimate interest in data processing prevails in this case.
Contact
When you contact us via email or through a contact form, the data you provide (your email address, and possibly your name and phone number) is stored by us to answer your questions and process your requests. The legal basis for this is Article 6(1) sentence 1 lit. f GDPR.
If we request information via our contact form that is not necessary for contacting you, we always mark this information as optional. This data helps us to specify your request and to improve the handling of your concern. Providing this information is done voluntarily and with your consent, Article 6(1) sentence 1 lit. a GDPR. If the information includes communication channels (e.g., email address, phone number), you also consent to us contacting you via these communication channels to respond to your request. You can, of course, withdraw this consent at any time for the future.
Your data obtained during the contact process will be deleted as soon as they are no longer needed to achieve the purpose of their collection, your request has been fully processed, and no further communication with you is required or desired.
As the data controller, our company has implemented numerous technical and organizational measures to ensure the most comprehensive protection of personal data processed through this website. However, internet-based data transmissions can generally have security gaps. Absolute protection cannot be guaranteed; in particular, the sending of unencrypted emails is not secure. We therefore request that you do not send sensitive data via unencrypted email, but use encrypted communication channels or postal services instead.
Newsletter
Subscribe to Newsletter
With our email newsletter, we inform you about us and our global work.
For subscribing to our newsletters, we use the so-called double opt-in procedure. This means that after your registration, we will send you an email to the provided email address, asking you to confirm that you wish to receive the newsletter.
The legal basis for sending the respective newsletter is your consent according to Article 6(1) sentence 1 lit. a GDPR in conjunction with § 7(2) No. 3 UWG or the legal permission according to § 7(3) UWG.
Your consent is voluntary, and you can withdraw it at any time with effect for the future, e.g., by clicking on the unsubscribe link at the end of each newsletter email or by sending an email to datenschutz@aktiongegendenhunger.de.
The only mandatory information for sending the newsletter is your email address. Providing additional data is voluntary: This data is used to address you personally. After your confirmation, we will store your email address for the purpose of sending the newsletter until you withdraw your consent. We will also store your current IP address at the time of registration, the time of registration, and the confirmation, as well as, if provided by you, your first and last name, for up to three years after registration (statute of limitations). The purpose of this procedure is to prove your registration in case of doubt and to clarify any misuse of your personal data. The legal basis for logging the registration is our legitimate interest according to Article 6(1) sentence 1 lit. f GDPR in proving a previously given consent, also see Article 7(1) GDPR.
ActiveCampaign
The newsletter is sent using "ActiveCampaign", a newsletter distribution platform based at 1 N Dearborn, 5th Floor, Chicago, IL 60601, United States. The email addresses of our newsletter recipients, as well as other data described in these notices, are stored on ActiveCampaign's servers in the USA. ActiveCampaign uses this information to send and analyze the newsletters on our behalf. Furthermore, we have entered into a data processing agreement with ActiveCampaign. This is a contract in which ActiveCampaign agrees to protect our users' data and specifically not to disclose it to third parties.
We would like to point out that ActiveCampaign is a US-based service provider. The USA does not have a data protection level comparable to the EU, which means that users may find it difficult to assert data protection rights against the US provider and to navigate the US legal system. For data transfers to third countries, we place a high value on complying with the specific guarantees under Articles 44 et seq. GDPR. Therefore, we have entered into standard contractual clauses with the provider to offer our newsletter recipients a high level of data protection.
For more information about the service provider, please refer to Active Campaign's privacy policy at: https://www.activecampaign.com/legal/privacy-policy
Newsletter Tracking
Please note that when sending the newsletter, we analyze your user behavior to determine whether and when the newsletter has been opened. For this analysis, the sent emails contain so-called web beacons or tracking pixels, which are stored on our server and are loaded when the newsletter is opened. Technical information such as browser type, time of opening, and IP address is transmitted. For the analysis, we link the mentioned data and web beacons with your email address and an individual ID. Links in the newsletter also contain this ID and allow us to analyze your click behavior.
With the data obtained in this way, we create a user profile to tailor the newsletter to your individual interests. We track when you read our newsletters, which links you click on, and infer your personal interests. We also link this data with actions you have taken on our website. The legal basis for this data processing is your consent, Article 6(1) sentence 1 lit. a GDPR.
You can withdraw your consent at any time with effect for the future. In this case, the withdrawal applies to the entire newsletter, as a separate withdrawal of tracking is unfortunately not technically possible. To do this, simply click on the unsubscribe link provided in each email.
Such tracking is also not possible if you have disabled the display of images by default in your email program. In this case, the newsletter will not be fully displayed, and you may not be able to use all functions. If you manually display the images, the above-mentioned tracking will occur.
The information from tracking is stored as long as you are subscribed to the newsletter. After unsubscribing, the data is anonymized and used for purely statistical purposes.
The data you provided for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and deleted after you cancel the newsletter. Data stored for other purposes remains unaffected.
Informing Donors via Newsletter
With the newsletter, we inform you about us and our global work. With your donation, you will receive our newsletter to the email address you provided with the donation without further action on your part. The legal basis for sending the newsletter is our legitimate interest according to Article 6(1) sentence 1 lit. f GDPR. Our legitimate interest is in timely communication and supporting many people suffering from hunger, whom we want to raise awareness for. If you no longer wish to receive the newsletter, you can object to the receipt and processing of data for the purpose of sending the newsletter at any time by clicking on the unsubscribe link at the bottom of each newsletter or by sending an email to datenschutz@aktiongegendenhunger.de.
We store your email address, your IP address, the date and time of the donation or unsubscription, and, if provided, your first and last name, for up to three years after registration. The purpose of this procedure is to prove your registration in case of doubt and to clarify any misuse of your personal data. The legal basis for logging the registration is our legitimate interest according to Article 6(1) sentence 1 lit. f GDPR in having proof and being able to clarify misuse.
The newsletter is sent using "ActiveCampaign". For more information about the distribution tool, please refer to the section "ActiveCampaign".
Promotional emails from third parties
For the distribution of advertising, we also use partners who send our designed advertising materials to their own recipient lists via email. In this case, the email addresses and possibly other information are only known to the respective service provider. We do not have access to this information, and Aktion gegen den Hunger never has access to or insight into the recipient lists of the advertising partners. Please contact the partner from whom you received the email with any questions. We are also happy to assist and forward your inquiries to the relevant partner, provided we can identify which service provider your inquiry pertains to.
Online Donations
If you would like to support the work of Action Against Hunger with a one-time or recurring donation, you can do so through our online donation form.
For this purpose, we process the personal data required to conclude and fulfill the donation contract: your title, first name, last name, email address, and postal address.
The data will be stored for the duration of the donation contract and according to legal obligations.
For payment processing, we use various payment service providers, which are always clearly identified and accept your entries. These service providers are therefore recipients of the personal data collected in connection with the payment process. You make the decision regarding the payment service provider.
We would like to point out that for providers outside the EU and EEA, it cannot be ruled out that your personal data may be transferred to a third country that does not have the same level of data protection as the EU and EEA. When data is processed outside the EEA, where there is no data protection standard equivalent to the European one, we have entered into EU standard contractual clauses with the service provider to ensure a high level of data protection.
Depending on the payment method you choose, your data will be forwarded to the respective financial service provider:
- SEPA direct debit payments to our house bank (Bank für Sozialwirtschaft)
- Payments via PayPal to PayPal, PayPal (Europe) S.à r.l. et Cie, S.C.A 22-24 Boulevard Royal, L-2449 Luxembourg
- Credit card payments to Micropayment, Scharnweberstraße 69, 12587 Berlin
- Payments via Sofortüberweisung to Sofort GmbH, Theresienhöhe 12, 80339 Munich
- Payments via Apple Pay to Apple Payments Inc., One Apple Park Way Cupertino, CA 95014, USA
- Payments via Klarna to Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden
- Payments via Stripe to Stripe, Inc., 3180 18th Street, San Francisco, CA 94110, USA
When you donate via our website, we collect your email address and name to send you a confirmation email about your donation and to address any questions you may have regarding the processing of your donation.
For our donation form, we use Fundraisingbox, a tool from Wikando GmbH, Schießgrabenstraße 32, 86150 Augsburg. When you donate via the donation form, various data is collected from you, which we process solely for the purpose of handling your payment/donation and issuing a donation receipt. Depending on the selected payment method, your data is forwarded by Fundraisingbox to the respective payment service provider. More information on data protection at Fundraisingbox can be found here: https://www.fundraisingbox.com/datenschutz/.
The legal basis for the described data processing in connection with online donations and for forwarding data to payment service providers is the necessity of data processing for the conclusion and fulfillment of a contract according to Art. 6 para. 1 sentence 1 lit. b DSGVO.
As a non-profit organization, we also use your email address to efficiently, quickly, and resource-conservingly inform you about the use of your donations, our work worldwide, and current aid projects by Action Against Hunger. Further information can be found under the section Newsletter “Informing Donors via Newsletter”.
The legal basis is thus our legitimate interest according to Art. 6 para. 1 sentence 1 lit. f DSGVO. Our legitimate interest lies in timely communication and in supporting many people suffering from hunger, whom we aim to make aware of.
Of course, you can object to the use of your email address for donation advertising purposes at any time. You can do this by clicking on the link provided in each informational email. Alternatively, you can contact our donor service - by phone at 030-279 099 723 or by email at spenderservice@aktiongegendenhunger.de.
Participation in Campaigns and Petitions
Personal Data: Action Against Hunger allows participation in campaigns and petitions on the website. Personal data of supporters is collected and processed during this process. Action Against Hunger only processes the data that has been entered by the supporters themselves. Data that is required for participation is marked with an asterisk (*). Providing additional data is voluntary. Supporters of a campaign or petition must provide their full name, complete address, and a valid email address in addition to their signature. To stay informed about the campaign or petition, providing an email address is also a prerequisite. Supporter data is never publicly visible on the website or accessible to search engines.
Data Processing: The data entered by supporters is processed by Action Against Hunger for conducting the campaign or petition, informing about the progress, and documenting the participation of supporters. Depending on the target of the campaign or petition, the supporters' data may also be forwarded to political and economic decision-makers or other recipients of the respective campaign or petition. This will be specified in the respective campaign or petition.
The legal basis for data processing is the necessity for fulfilling a contract according to Art. 6 para. 1 sentence 1 lit. b GDPR.
Exclusion and Deletion of Data: Participation in our campaigns and petitions is voluntary. Failure to provide required (asterisk-marked) data will unfortunately exclude participation. The collected and processed personal data related to a campaign or petition will be stored for a period of three years (from the end of the year in which the campaign or petition took place). After that, the data will be automatically deleted.
Applications
You can apply to our company electronically, for example via email or web form. Please note that unencrypted emails are not transmitted securely.
Your details will be used to process your application and decide on the establishment of an employment relationship. The legal basis is § 26 para. 1 in conjunction with para. 8 sentence 2 BDSG. Furthermore, your personal data may be processed to defend against any legal claims arising from the application process. The legal basis for this is Art. 6 para. 1 sentence 1 lit. f GDPR. The specified purposes also include the legitimate interest in processing.
If an employment relationship is established between you and us, we may, according to § 26 para. 1 BDSG, continue to process the personal data already received from you for purposes of the employment relationship if this is necessary for the execution or termination of the employment relationship or for exercising or fulfilling rights and obligations arising from laws, collective agreements, or company agreements.
No further processing of your application data beyond the described use will take place.
Your personal data will be deleted after the completion of the application process, but no later than 6 months, unless there are other legitimate interests on our part that prevent deletion or you have given us consent for longer storage. An example of another legitimate interest is a duty to provide evidence in a procedure under the General Equal Treatment Act (AGG).
Cookies and Tracking
Cookies
Cookies are data that are stored on your computer by a website you visit, allowing the browser to be recognized again. Through cookies, information is transmitted to the entity that deployed the cookie. Cookies can store various types of information, such as your language settings, the duration of your visit to our website, or inputs you made on our site. This helps to avoid re-entering necessary form data with each use. The information stored in cookies can also be used to recognize preferences and tailor content to areas of interest.
There are different types of cookies: Session cookies are temporary data that are stored in the memory only for the duration of your session and are deleted when you close your browser. Persistent cookies are automatically deleted after a set period, which can vary depending on the cookie. The information can also be stored in text files on your computer. However, you can delete these cookies at any time through your browser settings.
First-party cookies are set by the website you are currently visiting. Only this website can read information from these cookies. Third-party cookies are set by organizations that are not the operators of the website you are visiting. These cookies are often used by marketing companies.
The legal basis for processing personal data via cookies and their storage duration can vary. If you have given us consent, the legal basis is Art. 6 para. 1 sentence 1 lit. a GDPR. If data processing is based on our legitimate interests, the legal basis is Art. 6 para. 1 sentence 1 lit. f GDPR. The specified purpose then corresponds to our legitimate interest.
If we access a device used by you via cookies or similar technologies, as defined in § 2 para. 2 no. 6 TDDDG, by storing or reading information independently of personal reference, we obtain your purpose-related, voluntary, and informed consent according to § 25 para. 1 TDDDG.
If consent according to GDPR and TDDDG can be combined, we will obtain it uniformly.
Consent according to TDDDG is not required for accessing information already stored on your device and transmitted to us actively, including the public IP address of the end device, the address of the accessed website, the user-agent string with browser and operating system including version, and the set language.
Moreover, no consent according to TDDDG is required if the cookie or similar technology is necessary to ensure the transmission of a message over a public telecommunications network (§ 25 para. 2 no. 1 TDDDG) or if setting the cookie and storing information on your end device or accessing already stored information is absolutely necessary for providing a telemedia service expressly requested by you (§ 25 para. 2 no. 2 TDDDG).
We use cookies to ensure the proper functioning of the website, to provide basic functionalities, for reach measurement, and—with your consent—to tailor our services to preferred areas of interest.
You can delete cookies already stored on your device at any time. If you want to prevent cookies from being stored, you can do this through your internet browser settings. Alternatively, you can also install ad-blockers. Please note that some features of our website may not work if you have disabled cookies.
When accessing our website, all users are informed via an info banner about the use of cookies by us and referred to this privacy notice. You are also asked to consent to the use of certain cookies, particularly those relevant for personalizing services and for marketing purposes. You can withdraw your consent given once at any time with effect for the future by calling up the cookie management via the following link and removing the checkmark from the processing you consented to, or by clicking on the "Privacy Settings" button at the end of our website and removing the checkmark from the processing you consented to.
Privacy Settings
Cookies help us to provide you with an optimal website experience, continuously improve our offerings, and support our global fight against hunger. Here you can change or revoke your cookie settings. We appreciate it if you agree to all categories! Thank you for your support.
Usercentrics
Usercentrics is a consent management platform that enables websites to protect user privacy and comply with GDPR in relation to cookies and tracking. "Usercentrics" is a service provided by Usercentrics GmbH, Rosental 4, 80331 Munich, hereinafter referred to as "Usercentrics."
Through the "Usercentrics" function, we inform our website visitors about the use of cookies on our site and allow them to make a decision regarding their use.
If the visitor consents to the use of cookies, the following data is automatically logged:
- The user's IP address
- Date and time of consent
- User agent of the end user's browser
- The provider's URL
- An anonymous, random, and encrypted key
The encrypted key and the cookie status are stored in a cookie on the user's device to restore the corresponding cookie status during future page visits. This cookie automatically deletes itself after 12 months.
The legal basis for processing the data is Art. 6 para. 1 sentence 1 lit. f GDPR and § 25 para. 2 no. 2 TDDDG. Our legitimate interest lies in fulfilling the legal requirements of TDDDG.
Users can prevent or terminate the installation and storage of cookies, and thus their cookie consent, at any time through their browser settings.
Further information about Usercentrics can be found at: Usercentrics Privacy Policy
Google Analytics
If you have given your consent, Google Analytics, a web analytics service provided by Google LLC, will be used on this website. For users in the EU/EEA and Switzerland, the responsible entity is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
Scope of Processing
Google Analytics uses cookies to analyze your use of our website. The information collected by these cookies about your use of this website is generally transmitted to and stored on a Google server in the USA.
With Google Analytics 4, IP address anonymization is enabled by default. Due to IP anonymization, your IP address is truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
During your visit to the website, your user behavior is recorded in the form of "events." Events may include:
- Page views
- First visit to the website
- Start of the session
- Your "click path," interactions with the website
- Scrolling (whenever a user scrolls to the bottom of the page (90%))
- Clicks on external links
- Internal searches
- Interaction with videos
- Viewed/clicked ads
Additionally, the following is recorded:
- Your approximate location (region)
- Your IP address (in truncated form)
- Technical information about your browser and the devices you use (e.g., language settings, screen resolution)
- Your Internet service provider
- The referrer URL (the website or advertising medium through which you came to this website)
Purpose of Processing
On behalf of the operator of this website, Google will use this information to evaluate your pseudonymous use of the website and compile reports on website activities. The reports provided by Google Analytics serve to analyze the performance of our website and the success of our marketing campaigns.
Recipients
Recipients of the data may include:
- Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as a data processor under Art. 28 GDPR)
- Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
- Alphabet Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
It cannot be excluded that U.S. authorities may access data stored by Google.
Third-Country Transfer
To ensure an adequate level of data protection for data processed outside the EU/EEA where no European standard level of data protection exists, we have entered into EU Standard Contractual Clauses with the service provider. Google's parent company, Google LLC, is based in California, USA. Transfer of data to the USA and access by U.S. authorities to data stored by Google cannot be excluded. The USA is currently considered a third country from a data protection perspective. You do not have the same rights there as within the EU/EEA. Legal remedies against access by authorities may not be available.
Storage Duration
Data sent by us and associated with cookies will be automatically deleted after 14 months. Deletion of data that has reached the retention period occurs automatically once a month.
Legal Basis
The legal basis for this data processing is your consent under Art. 6 para. 1 sentence 1 lit. a GDPR and § 25 para. 1 TDDDG.
Withdrawal
You can withdraw your consent at any time with effect for the future by accessing the cookie settings HERE and changing your selection. The legality of processing based on consent up to the point of withdrawal remains unaffected.
Alternatively, you can prevent cookies from being stored by configuring your browser software accordingly. However, if you configure your browser to reject all cookies, functionality on this and other websites may be restricted. You can also prevent the collection of data generated by the cookie related to your use of the website (including your IP address) and the processing of this data by Google by:
- Not giving your consent to the setting of the cookie or
- Downloading and installing the browser add-on to deactivate Google Analytics HERE.
Further information on Google Analytics terms of use and privacy at Google can be found at Google Analytics Terms and Google Privacy Policy.
Google Tag Manager
Please note that we use the Google Tag Manager provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. For users in the EU/EEA and Switzerland, the responsible entity is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
The Google Tag Manager facilitates the integration and management of our tags. Tags are small code elements used, among other things, to measure traffic and visitor behavior, assess the impact of online advertising and social channels, set up remarketing and targeting, and test and optimize websites. We use the Tag Manager for the Google service Analytics. If you have made a deactivation, this deactivation will be taken into account by the Google Tag Manager.
The legal basis for data processing is your consent according to Art. 6 para. 1 sentence 1 lit. a GDPR and § 25 para. 1 TDDDG, which you can withdraw at any time with effect for the future.
For data processed outside the EEA where no European standard level of data protection exists, we have entered into EU Standard Contractual Clauses with the service provider to ensure an adequate level of data protection.
For more information on Google Tag Manager, see: Google Tag Manager Use Policy.
DoubleClick
We use the online marketing tool DoubleClick provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, on our website. For users in the EU/EEA and Switzerland, the responsible entity is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
DoubleClick uses cookies to display ads relevant to users, improve campaign performance reports, and avoid showing the same ads multiple times. Google tracks which ads are displayed in which browser using a cookie ID. This prevents the same ad from being shown repeatedly. Additionally, DoubleClick can track "conversions" related to ads using cookie IDs. For example, if a user sees a DoubleClick ad and later visits the advertiser's website with the same browser and makes a purchase, this is tracked as a conversion.
When you visit a page that uses DoubleClick and where the DoubleClick script is enabled, your browser automatically establishes a direct connection to Google's server. As website operators, we have no control over the scope and further use of the data collected by Google through this tool. According to our knowledge: By incorporating DoubleClick, Google receives information that you have accessed the relevant part of our website or clicked on one of our ads. If you are registered with a Google service, Google can attribute the visit to your account. Even if you are not registered with Google or logged in, it is possible that the provider may determine and store your IP address.
For data processed outside the EEA where no European standard level of data protection exists, we have entered into EU Standard Contractual Clauses with the service provider to ensure an adequate level of data protection.
Further information on data protection can be found at: Google Privacy Policy. Alternatively, you can visit the Network Advertising Initiative (NAI) website at Network Advertising Initiative.
Data collection and storage occur only with your explicit consent under Art. 6 para. 1 sentence 1 lit. a GDPR and § 25 para. 1 TDDDG. This consent can be withdrawn at any time with effect for the future.
Google Ads, Remarketing, and Conversion Tracking
We use the Google Ads service. Google Ads is an online advertising program provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. For users in the EU/EEA and Switzerland, the responsible entity is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
This means we display Google Ads advertisements and also use Google Remarketing and Conversion Tracking as part of this service. Ads are shown based on search queries on Google’s advertising network websites. Additionally, we use Ads Remarketing lists for search ads. This allows us to tailor search ad campaigns for users who have previously visited our website. Through these services, we can combine our ads with specific search terms or target previous visitors with ads promoting services they viewed on our website. This enables us to show interest-based advertising to users of our website on other websites within the Google advertising network (as "Google Ads" within Google Search or on other sites).
Interest-based offers require analysis of online user behavior. Google uses cookies to perform this analysis. When clicking on an ad or visiting our website, Google sets a cookie on the user's computer. These cookies have a lifespan of 18 months. The information collected via these cookies is used to target the user during a later search query. Further information on the cookie technology used can be found in Google’s website statistics notes and privacy policy. With this technology, Google and we, as customers, receive information that a user clicked on an ad and was redirected to our website. The information obtained is used solely for statistical evaluation to optimize ads. We do not receive information that personally identifies visitors. Your IP address is transmitted to Google; however, since we use Google's IP anonymization in conjunction with Google Analytics on this website, your IP address is anonymized. The statistics provided by Google include the total number of users who clicked on one of our ads and, if applicable, whether they were redirected to a page of our website with a conversion tag. Based on these statistics, we can determine which search terms resulted in the most clicks on our ads and which ads led to contact via our contact form.
For data processed outside the EEA where no European standard level of data protection exists, we have entered into EU Standard Contractual Clauses with the service provider to ensure an adequate level of data protection.
For more information on privacy regarding Google Ads, visit: Google Ads Privacy.
Data collection and storage occur only with your explicit consent under Art. 6 para. 1 sentence 1 lit. a GDPR and § 25 para. 1 TDDDG. This consent can be withdrawn at any time with effect for the future.
If you do not want your visit to be included in user statistics, you can prevent this by disabling the storage of the cookies required for these technologies, for example, through your browser settings.
You also have the option to choose the types of Google Ads or disable interest-based ads on Google through the ad settings. Alternatively, you can opt out of the use of cookies by third parties by accessing the Network Advertising Initiative's opt-out tool.
However, we and Google will still receive statistical information on how many users visited this page and when. If you do not want to be included in these statistics, you can block this using additional programs for your browser (e.g., the Ghostery add-on).
Google AdServices
We use Google AdServices, an online advertising service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. For users in the EU/EEA and Switzerland, the responsible entity is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
Google AdServices uses cookies that are stored on your computer and collect statistical information about you, which is processed by our advertising partners. We use Google AdServices to present you with advertising tailored to your interests.
By visiting our website, Google receives information that you have accessed our site. Your data is transmitted to the USA and analyzed there. If you are logged into your Google account, your data may be directly associated with it. If you do not want your data to be associated with your Google profile, you must log out. It is possible that this data may be shared with Google’s partners as well as with third parties and authorities. This website also has Google AdServices ads from third parties enabled. The data mentioned above may be transferred to these third parties (listed at https://support.google.com/dfp_sb/answer/94149).
For data processed outside the EEA where no European standard level of data protection exists, we have entered into EU Standard Contractual Clauses with the service provider to ensure an adequate level of data protection.
For more information on the purpose and scope of data collection and its processing by Google, visit: Google Ads Privacy.
Data collection and storage occur only with your explicit consent under Art. 6 para. 1 sentence 1 lit. a GDPR and § 25 para. 1 TDDDG. This consent can be withdrawn at any time with effect for the future.
Customer Match (Google)
We use Google's Customer Match feature (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). For users in the EU/EEA and Switzerland, the responsible entity is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
If you have given us your consent under Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, we transmit encrypted user data to the provider. Google matches the encrypted data with its own data and searches for matches. The goal is to assign the user to a target group to optimize advertising placement. Google uses the data solely for the purpose of customer matching. The data is subsequently deleted.
Consent can be withdrawn at any time with effect for the future.
For more information on Customer Match, visit: Google Customer Match
gstatic.com
We use the web service gstatic, an online service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. For users in the EU/EEA and Switzerland, the responsible entity is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
With Gstatic, we can retrieve static content, which helps us reduce bandwidth usage and preload catalog files.
For data processed outside the EEA where no European standard level of data protection exists, we have entered into EU Standard Contractual Clauses with the service provider to ensure an adequate level of data protection.
The legal basis for processing your data is your consent under Art. 6 para. 1 sentence 1 lit. a GDPR and § 25 para. 1 TDDDG, which you can withdraw at any time with effect for the future. For more information, visit Google Privacy Policy.
Facebook Custom Audiences (Facebook Pixel)
We use the Custom Audiences service of Meta Platforms, Inc., 1601 S. California Avenue, Palo Alto, CA 94304, USA (hereinafter referred to as "Facebook") for usage-based online advertising.
For this purpose, we create target audiences in Facebook Ads Manager based on specific characteristics, and ads are displayed within the Facebook network to these users. Users are selected by Facebook based on the profile information they have provided and other data provided through the use of Facebook. If a user clicks on an ad and then visits our website, Facebook receives information through the Facebook Pixel embedded on our site that the user clicked on the ad.
In principle, a non-reversible and non-personalized checksum (hash value) is generated from your usage data and transmitted to Facebook for analysis and marketing purposes. A Facebook cookie is set, which collects information about your activities on our website (e.g., browsing behavior, visited subpages, etc.). For geographical targeting of ads, your IP address is also stored and used.
Advanced Matching with Facebook Custom Audiences
Additionally, we use a service from Facebook Custom Audiences known as automatic advanced matching. In this process, the personal data you provide on our site (described in more detail and conclusively below) is forwarded to Facebook. As with pixel data transmission, the email address is forwarded in the form of hash values. However, the IP address is transmitted unencrypted.
Provided that you have provided the relevant information on our site (e.g., via a form field), the forwarded data includes personal information of the following categories: gender, date of birth, city, state, postal code, and country. The data is evaluated by Facebook to optimize our Meta ads. This helps improve the specific assignment of our site visitors to the corresponding Facebook accounts, thus allowing us to determine if a particular Facebook ad led to a visit to our site.
The legal basis for data processing is your consent under Art. 6 para. 1 sentence 1 lit. a GDPR and § 25 para. 1 TDDDG, which you can withdraw at any time with effect for the future.
In addition to the linked information about the Custom Audiences service and data processing and storage duration by Facebook, you can find more information about advanced matching at: Facebook Advanced Matching
For more information about the purpose and extent of data collection and the further processing and use of the data by Facebook, as well as your privacy protection options, please refer to Facebook's privacy policy. You can manage which ads are shown to you on Facebook via the following link and in Facebook account settings.
For data processed outside the EEA where no European standard level of data protection exists, we have entered into EU Standard Contractual Clauses with the service provider to ensure an adequate level of data protection.
The legal basis for data processing is your consent under Art. 6 para. 1 sentence 1 lit. a GDPR and § 25 para. 1 TDDDG, which you can withdraw at any time with effect for the future.
Alternatively, you can stop tracking as follows:
Disabling the "Facebook Custom Audiences" function is possible for logged-in users at Facebook Settings. You can also prevent the storage of cookies by adjusting your browser software settings. However, please note that you may not be able to use all functions of our website fully in this case. Additional options to disable cookies from third parties can be found at Network Advertising Initiative or on the Digital Advertising Alliance Opt-Out platform at Opt-Out About Ads.
For more information on Facebook's Custom Audiences service, visit: Facebook Custom Audiences.
For more information on data processing and storage duration, please contact the provider or visit Facebook Privacy.
Facebook Social Plugins
This website uses social plugins from the following provider:
Facebook (Operator: Meta Platforms, Inc., 1601 S. California Avenue, Palo Alto, CA 94304, USA)
These plugins typically collect data from you by default and transmit it to the servers of the respective provider. To protect your privacy, we have implemented technical measures to ensure that your data is not collected by the provider of the plugin without your consent. When you visit a page with embedded plugins, they are initially deactivated.
Only when you have given your consent for the use of Facebook Social Plugins through our cookie banner are the plugins activated. By consenting to the use of Facebook Social Plugins via the cookie banner, you consent to the transfer of data to the respective provider.
The legal basis for using the plugins and the associated data processing is your consent according to Art. 6 para. 1 sentence 1 lit. a GDPR and § 25 para. 1 TDDDG, which you can withdraw at any time with effect for the future.
For data processed outside the EEA where no European standard level of data protection exists, we have entered into EU Standard Contractual Clauses with the service provider to ensure an adequate level of data protection.
Once activated, the plugins also collect personal data such as your IP address and send it to the servers of the respective provider, where it is stored. Activated social plugins also set a cookie with a unique identifier when you visit the relevant webpage. This allows the providers to create profiles of your usage behavior. This happens even if you are not a member of the respective social network. If you are a member of the social network and are logged in during your visit to our website, your data and information about the visit to this website can be linked to your profile on the social network. We have no influence over the exact scope of data collected by the respective provider. For detailed information about the scope, nature, and purpose of data processing, and about rights and privacy settings, please refer to the privacy policies of the respective social network provider. These are available at the following addresses:
- Facebook: Facebook Privacy Policy
Facebook Videos
We use services from Meta Platforms, Inc., 1601 S. California Avenue, Palo Alto, CA 94304, USA on our website.
Only when you have given your consent for Facebook Video through our cookie banner is a connection established with Facebook servers. By consenting to the data processing related to Facebook Video via the cookie banner, you consent to the transfer of data to Facebook.
In this case, Facebook will set cookies and use your visit data for its own purposes. If you are logged in to Facebook at that time, the information about the videos you viewed will be associated with your Facebook member account. You can prevent this by logging out of your member account before visiting our website. For data processed outside the EEA where no European standard level of data protection exists, we have entered into EU Standard Contractual Clauses with the service provider to ensure an adequate level of data protection.
The legal basis for using the plugins and the associated data processing is your consent according to Art. 6 para. 1 sentence 1 lit. a GDPR and § 25 para. 1 TDDDG, which you can withdraw at any time with effect for the future.
For more information about the scope, nature, and purpose of data processing, and about rights and privacy settings, please refer to Facebook's privacy policies: Facebook Privacy Policy.
Instagram Content
Functions and content of the Instagram service are embedded on our website. These are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA.
When you visit one of our pages that contains an Instagram plugin, a connection is established to Instagram's servers. The Instagram server is informed about which of our pages you have visited. If you are logged into your Instagram account, Instagram can associate your visit to your account. If you interact with the plugins, for example, by pressing the "Instagram" button, this information is also transmitted directly to an Instagram server and stored there.
We would like to point out that, as the provider of these pages, we have no knowledge of the content of the transmitted data or its use by Instagram. For more information, please refer to Instagram's privacy policy: Instagram Privacy Policy.
The legal basis for the data processing is your consent according to Art. 6 para. 1 sentence 1 lit. a GDPR and § 25 para. 1 TDDDG, which you can withdraw at any time with effect for the future.
ActiveCampaign
As previously mentioned, we use the newsletter service provider ActiveCampaign, a newsletter delivery platform based at 1 N Dearborn, 5th Floor, Chicago, IL 60601, USA.
When you sign up for the newsletter on our website, ActiveCampaign sets a cookie to evaluate the use of the signup and to compile reports on usage. The reports provided by ActiveCampaign are used to analyze the performance of our website and the success of our marketing campaigns.
The legal basis for data processing is your consent according to Art. 6 para. 1 sentence 1 lit. a GDPR and § 25 para. 1 TDDDG, which you can withdraw at any time with effect for the future.
We would like to point out that ActiveCampaign is a US-based service provider. The USA is a third country that does not have a data protection level comparable to the EU, meaning that it can be difficult for users to assert data protection rights and pursue legal actions against the US provider. When transferring data to third countries, we place great importance on complying with the special guarantees under Art. 44 ff. GDPR. Therefore, we have entered into Standard Contractual Clauses with the provider to offer a high level of data protection to our website visitors and newsletter recipients.
For more information about the service provider, please refer to ActiveCampaign's privacy policy: ActiveCampaign Privacy Policy.
YouTube Video
We use services from YouTube, LLC, 901 Cherry Ave., 94066 San Bruno, CA, USA, a subsidiary of Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA, on our website. For users whose usual residence is in the European Economic Area or Switzerland, Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland, is the data controller responsible for your data.
To protect your personal data, we use a two-click solution. If you have not already given your consent for this service and you access a page where a YouTube video is embedded, a connection to the YouTube servers will only be established when you click the "Confirm" button.
YouTube will set cookies and use your visit data for its own purposes. If you are logged in to YouTube at that time, the information about the videos you have watched will be linked to your YouTube account. You can prevent this by logging out of your YouTube account before visiting our website. As far as data is processed outside the European Economic Area / the EU, where there is no level of data protection corresponding to the European standard, Google uses standard contractual clauses according to its own information.
The legal basis for the use of YouTube and the associated data processing is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR and § 25 para. 1 TDDDG, which you can withdraw at any time with effect for the future.
Further information on YouTube's privacy policy is provided by Google at the following link: https://policies.google.com/privacy?hl=en&gl=en.
Issuu
To make our publications more accessible online, we use Issuu, a service of Issuu Inc., 131 Lytton Ave, Palo Alto, CA 94301, USA.
Issuu is a software that helps us present content such as annual reports in various browsers and devices in a way that makes the content easier to understand and more clearly presented.
Issuu processes data in the USA. We point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can involve various risks for the legality and security of data processing. As far as data is processed outside the EEA, where there is no level of data protection corresponding to the European standard, we have concluded EU standard contractual clauses with the service provider to establish a secure level of data protection.
The legal basis for data processing is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR and § 25 para. 1 TDDDG, which you can withdraw at any time with effect for the future.
Further information on data processing by Issuu can be found here: https://issuu.com/legal/privacy.
Payment Service Provider Cookies
We use cookies from the following payment service providers on our website:
- PayPal: PayPal (Europe) S.à r.l. et Cie, S.C.A 22-24 Boulevard Royal, L-2449 Luxembourg
- Apple Pay: Apple Payments Inc., One Apple Park Way Cupertino, CA 95014, USA
- Klarna: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden
- Stripe: Stripe, Inc., 3180 18th Street, San Francisco, CA 94110, USA
- Fundraisingbox: Wikando GmbH, Schießgrabenstr. 32, 86150 Augsburg
These cookies facilitate the payment of your online donation.
The legal basis for the data processing is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR and § 25 para. 1 TDDDG. You can revoke your consent at any time with effect for the future.
We point out that for providers outside the EU and the EEA, it cannot be excluded that your personal data will flow to a third country that does not have a data protection level comparable to that of the EU and the EEA. If data is processed outside the EEA, where there is no level of data protection corresponding to the European standard, we have concluded EU standard contractual clauses with the service provider to establish a secure level of data protection.
For more information, please refer to the privacy policies of the providers:
- https://www.paypal.com/de/webapps/mpp/ua/privacy-full
- https://support.apple.com/en-us/HT203027
- https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
- https://stripe.com/privacy
- https://www.fundraisingbox.com/datenschutz/
Social Bookmarks and External Links
Social Bookmarks
On our website, so-called social bookmarks of the following providers are integrated:
- Facebook (Operator: Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA)
- Twitter (Operator: Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA)
- YouTube (Operator: YouTube, LLC, 901 Cherry Ave., 94066 San Bruno, CA, USA, a subsidiary of Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA)
- WhatsApp (Operator: WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland)
- Instagram (Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland)
Social bookmarks are internet bookmarks that allow users of such services to collect links and news messages. These are only embedded as links to the respective services on our website. After clicking on the embedded graphic, you will be redirected to the page of the respective provider, i.e., only then will user information be transferred to the respective provider. For information on the handling of your personal data when using these websites, please refer to the respective privacy policies of the providers.
External Links
Our offer contains links to external websites, the contents of which we have no influence over. Therefore, we cannot assume any liability for these external contents. The respective provider or operator of the pages is always responsible for the content of the linked pages.
Your Rights
Of course, you have rights regarding the processing of your data. According to applicable law, we are obliged to inform you about them. Exercising and implementing these rights are free of charge for you.
- Right to Information: You can obtain information about your stored data at any time without stating reasons, free of charge.
- Right to Withdraw Consent: You have the right to withdraw your consent regarding data collection at any time. This right is effective for the future; data collected up to the point of withdrawal remain unaffected. If you wish to exercise your right to withdraw consent, please contact us by email (datenschutz@aktiongegendenhunger.de) or by post at the address mentioned above.
- Right to Object: You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you which is based on Art. 6 para. 1 sentence 1 lit. e (data processing for the performance of a task carried out in the public interest) or f (data processing based on legitimate interests); this also applies to profiling based on these provisions. We will no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or the processing is for the establishment, exercise, or defense of legal claims (Art. 21 para. 1 GDPR).
- Right to Object to Direct Marketing: If personal data is processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing; this also applies to profiling to the extent that it is related to such direct marketing (Art. 21 para. 2 GDPR).
- Right to Data Portability: You have the right to request the transfer of your data from us to another entity.
- Right to Rectification, Erasure, or Restriction of Processing: You have the right to have your data corrected, deleted, or its processing restricted.
- Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority if you have any reason for concern.
To exercise your above-mentioned rights, please contact us by email at datenschutz@aktiongegendenhunger.de or by post at
Confidential / Personal
Aktion gegen den Hunger gGmbH
- Data Protection Officer -
Wallstraße 15a 10179 Berlin
Exercising your above-mentioned rights is free of charge for you.
Changes to Our Privacy Policy
We reserve the right to change our security and privacy measures as necessary due to technical developments. In such cases, we will also adjust our privacy policy accordingly. Please note the current version of our privacy policy. We strive to regularly check all links for accuracy and legality.
Status: February 2024